About Us – Mark Truelson

Not only am I Australia’s biggest Bruce Springsteen fan*, I’m also a speaker, author, mentor who builds disruptive capability programs for sales & marketing teams using innovation, branding and storytelling tactics. My career started with the Original Juice Company where I had to cold call and pick up 10 new stockists each day and today I am in the privileged position to impart my knowledge to some of Australia’s best companies 

I believe in the incredible wealth of passion, talent and enthusiasm that already resides within the hearts of the humans whom you call employees, co-workers or peers. But perhaps your team has been feeling a bit burdened by doubt lately. You know there’s major potential to be fulfilled. And yet, the creativity and imagination has not been overflowing as much as it once was. You might say your workplace culture has become sticky, slow, quiet… even complacent.

If so, it may well be time to infuse some disruption into your workplace!

I help teams and individuals disrupt complacency and replace it with creative enthusiasm. Disruptive capability programs invigorate a mindset of self-belief and enthusiasm, guided by the practical application of innovation, branding and storytelling tools that deliver impressive results.

There’s something spectacular in being a part of a workplace whose leaders are invested in the personal growth, self-expression and empowerment of its employees.

I should know: I worked for over 25 years in corporate (with roles including National Account Manager at Spring Valley, Global Director of Innovation for Fosters Group and General Manager of Marketing Services for CUB). I loved working in corporate!

And yet, as a consultant, I have seen a growing issue in many of today’s corporate workplaces. You may’ve seen this too. It’s employee disengagement. A lot of workplaces aren’t doing enough to challenge, invigorate and inspire their employees (many of whom will spend most of their working lives in corporate!).

The result? Complacency. Boredom. And, worst of all, self-doubt.

To me, there’s nothing more tragic than when a human questions his or her worth. Disruptive capability programs provide the tools to employees that can disrupt dormancy in the workplace – the very dormancy that fuels doubt, dismay, and even personal crisis.

These tools aren’t just business-savvy. They’re personally transformative!

As a trainer, facilitator & coach I’ve brought disruptive capability programs to respected companies including Asahi, CUB, BlackRock, Mondelez, Pepsi, SAB Miller, Fonterra, Cadbury, Heinz, Coles, Schweppes, Laminex, AFL, Treasury Wine Estates, Golden Circle and Kraft. Several workplace achievements include helping create and launch Pure Blonde within 90 days (a half-billion dollar beer brand), and create and develop “FAME”, a globally-recognized capability program. Both these successes continue to inspire my teaching and facilitating.

Beyond my work, I’m now a solo, full time dad to 3 amazing kids who are my light, inspiration and joy. I’m also a massive Hawks footy fan, have an Aboriginal art collection, and spend many days in semi -religious devotion to the musician, singer and songwriter, Bruce Springsteen. (If I didn’t mention it a few times already!)

My disruptive capability programs will provoke the entrepreneurial mindsets and creative mentalities of your marketing team – while inspiring these humans to connect to a passion for life, entirely. They’ll be engaged, enthralled, and realizing that this is one of the amazing moments in their working lives that they’ll remember for a long while.

Let’s unlock the imagination and creativity that all innovative ability requires – and, in turn, help your employees feel really, really good about themselves, and their work