One of the key attributes ascribed to disruptors is that they play where no one else is playing. Whether you are a low-end disruptor or a new-market disruptor, you will find yourself pioneering your way to a market that has yet to be defined. As a trailblazer, Caroline has held roles in Marketing, National Account Management & now as Sales Director of one of Australia’s most progressive companies – Frucor Suntory.

I love marketing. I still consider myself a marketer by trade. But why I moved from marketing to sales was my favourite bit of marketing was the final concept test when you got it in the hands of a customer and they told you whether they loved it or not, whether they were going to take it and it felt like the real reality check. But it really doesn’t matter if the customer doesn’t like it at the end and my passion and energy for that side of the sale, kind of eventually led to career development chats, it being very much prompted that I’m on the wrong side of the fence and I should go to sales. And now that I’m here, I feel like it’s home. I love it.

Caroline Waite

So many great takeaways from this conversation. Listen to the episode in the player below, or download and enjoy it on iTunes. If you’re so inclined, please leave us a review!